As an entrepreneur, you need to become the brand.
1. Become an expert on something that relates to your business.
Entrepreneurs looking to garner media attention, attract new clients and build their businesses should focus on becoming an expert in their field. For instance, Alexa von Tobel, CEO of Learnvest.com, has branded herself as a personal finance expert for young people. As a result, Fox Business, The New York Times, and other media outlets have interviewed Alexa, which provides exposure for her company. Avoid establishing an expertise that's irrelevant to your corporate mission, goals, and vision because you'll be wasting your time. If you own a record label, it's probably not wise to brand yourself as a nutrition expert.
2. Establish a website or blog under your full name.
The media and your customers both use search engines to research you, connect with you and potentially either do business with you or interview you. That's why you need to purchase your full name as a domain name (yourfullname.com). By developing either a static website or a blog under your domain name, you will own the first result for your name in Google and other search engines. This should be a separate site than your company's website. After purchasing your domain name, add your picture, a bio, your e-mail address and links to the rest of your online presence (i.e. Facebook, LinkedIn, Twitter). This way, people can get in touch with you in their medium of choice. Claim your name before someone else does.
3. Learn how to be a good source.
Find out which media sources your audience reads, listens to or watches, research the types of content they provide and locate the exact gatekeeper to pitch. You or your publicist can also e-mail journalists and editors in response to one of their articles, with a note that you are available to comment on future articles. If and when a journalist e-mails or calls you for an interview, respond with haste because they are typically on deadline for their stories. Answer their questions thoroughly, while making sure that you get your message across.
When you're interviewed by the media, you will always be able to promote your company through your byline, which will help build both yours and your company's brand. Once the interview is complete, send a follow-up e-mail asking if they have any more questions, and make sure you include your bio and your picture.
4. Generate brand awareness through networking.
You should be connecting with other entrepreneurs in your industry using social networks, such as Sprouter.com, and commenting on their blogs. Networking is one of the best ways to become known in your industry. By forming relationships with people in your audience you can grow your business and your brand long-term.
The four rules of networking that you should keep in mind are mutualism, giving, targeting and reconnecting.
Mutualism: You have to create win-win relationships in business, making sure that you don't benefit more than the other party.
Giving: Help someone out, before asking for anything in return. This makes people want to support you.
Targeting: You want to be very specific with the types of people you network with, in order to save time and to attract the right people to your brand.
Reconnecting: Never lose touch, that way networking contacts remember you when new opportunities surface.
These days, branding your company isn't enough. The world wants to hear what you have to say, If you aren't building your own brand, your company will suffer. If you want your company to succeed, become an expert in your field, claim a website under your own domain name, connect with the media, and build relationships with your audience.
Always remember Takeoff is optional Landing is compulsory
Happy Landings........
CEO
AeroSoft Corp
W : www.aerosoftseo.com
www.aerosoftseo.com
http://www.aerosoft.in
http://www.aerosoftorg.in
http://www.aerosoftcorp.in
| Direct Business Associates [ DBA ] for a1 cabs | |
| www.a1-cabs.co.in We Provide Luxury, Deluxe and budget car rental services for internationally and other touristplace of India. Experience the pleasure of hire a car with us. We offer you top class car rental solutions at the most competitive price in internatinally or in india. So forget your travel woes and allow us to manage your cab hire needs with utmost efficiency and professionalism. We have an array of cars suited for different purposes and budgets. Our entire workforce is well trained and capable of handling all your car rental requirements. About DBA : We offer a life time opportunity as a DBA to the achievers in our field,for those who have fire in their bellies & dream in their mind. We are looking for self motivated, result oriented guys. Who have the subject knowledge, contacts in the right places & who feel they can do better given a free hand. We give you an opportunity to be your OWN BOSS in your territory, no work pressure, no politics only result & rewards. We invite you to be part of one of the Fastest Growing Company. We give you your own project to work upon which give you Higher Income, unbelievable margin & a stable healthy Environment for sustained growth & profits. Job Description : The candidate should have excellent communication skills in English and local language and the ability To manage own time and resources effectively.Only unemployed and highly motivated professionals needs to join from any city of India.Its a work at home Job needs to work 24*7. 1. He/She needs to learn online car taxi booking. 2. Basic Knowledge of computers and bulk sms. 3. Basic Knowledge of social networking like facebook and linkedin. 4. Should have good network with local Travel Booking Agents. 5. DBA needs to share your revenues with a1 Cabs .DBA will be directly responsible for all revenues generations. This is completely an Out source project.DBA will 90% of Profit generated. |
No comments:
Post a Comment