Monday 15 October 2012

Good Tips for Increasing Your Company’s Page Rank

1. Create Evergreen Content
You’ll want your content to take the top slots for your name and various keywords 

and phrases, so you’ll want to have high-quality, authoritative content. The best 

way to make sure your content is seen this way to is create content that is forever 

useful, not trendy and disposable. Create content that people will be reading 10 

years from now, and you’ll be getting linkbacks for a decade.

- Colin Wright, Exile Lifestyle.

2. Audit Your Online Profiles
Take a few minutes to login to each of your company’s online profiles. Is the 

biography up to date? More importantly, is your website’s URL listed somewhere? The 

incoming links from these profiles may not weigh too much in Google’s mysterious 

algorithm, but you’ll be surprised what it can do if you have more than a handful 

of accounts online.

- Logan Lenz, Endagon.

3. Think Like Your Customer Types
Think about what your ideal clients and customers might be typing into Google, and 

then find out if your hunch is right by looking keywords up in Google’s free 

Keyword Tool. Keep in mind that 25% of keywords have never been typed in before, 

but you’ll want to aim for popular keywords with low competition if you can. Then 

write content around these keywords and learn to optimize.

- Nathalie Lussier, Nathalie Lussier Media.

4. Hire an Expert
I suggest hiring a search engine optimization company or freelance specialist to 

develop an effective strategy to improve your rankings. The Google Panda updates 

has made the SEO space even more challenging to produce results, so I suggest 

outsourcing this task to the professionals. Look for individuals or companies with 

proven track records, and monitor their bi-weekly reports closely.

- Anthony Saladino, Kitchen Cabinet Kings.

5. Guest Post
Start guest posting on tons of relevant blogs. Blogs love fresh content, and for 

you it’s a great way to build links, which will boost your rankings on Google.

- Ben Lang, MySchoolHelp.

6. Content is King and Links are Queen
Yes, creating good content is very important to make your business rank higher in 

Google. But links are even more important. Google loves links, especially those 

from other relevant, authority websites. Join any and all industry associations, 

guest blog with a link back to your website, and submit your site to any relevant 

directories to grow your backlink profile and your searches.

- Warren Jolly, Affiliate Media Inc..

7. Bust Out the Camera
Video is such a huge thing now for business owners. Not only does it give your 

company personality, but it can also be spread across networks while linking back 

to your site. Create great videos filled with information people can share and then 

repeat. Now videos can be distributed across multiple platforms from one single 

platform, causing Google to love you.

- Ashley Bodi, Business Beware.

8. Colleges and Universities
The biggest SEO secret is that when .edu sites link to your website it gives you a 

higher Google ranking. Contact college and universities and find a reason for them 

to link to your site by running a special internship opportunity, for example.

- Nick Friedman, College Hunks Hauling Junk.

9. Update Your Site Frequently
The more often you update your site, the more important Google thinks it is. If you 

can publish content to your blog every day, Google will start to recognize you as a 

great source of information for whatever your keywords are. With every blog post, 

you have another chance at ranking for new search terms, so each article increases 

the odds of your site being found.

- Matt Wilson,

10. Use the Right Keywords
Two effective ways of increasing your SEO rank are tagging articles and keyword 

analysis. You want to make sure your headlines are descriptive. You should also 

choose keywords that people are going to look for — so imagine yourself as a 


- Lauren Perkins, Lauren Perkins.

11. Move Away From Flash
Many small businesses, especially restaurants and bars, use Flash for their sites 

because it’s easy to launch, looks good and is fairly cheap. While the sites might 

look decent, they rank really poorly in Google (without doing some tricks). Change 

your Flash-based site to WordPress or another platform, and you’ll rocket up the 

search engine rankings.

- Nathan Lustig, Entrustet.

12. Have You Taken Advantage of Local Search?
Are you a local business? Have you claimed your listing on Google, Yahoo! and Bing? 

If not, stop reading this article now and go claim your business listings 

immediately! I’ve seen a huge jump in traffic for businesses by simply claiming and 

filling out all the fields on these local profiles. The future of search is 

personalized local results, and these valuable profiles are often overlooked.

- Andrew Saladino, Just Bath Vanities.

13. Know Exactly What Words People Use to Search
The biggest mistake people make in trying to rank high in Google is having no clue 

what people are actually typing into search engines to find you. An easy way to 

find this out is to go to the Google homepage and slowly start typing in your 

phrases. You’ll notice Google suggested searches come up. Use those exact phrases 

in your titles. That’s what people want, so give it to them.

- Trevor Mauch, Automize, LLC.

Shekhar Gupta
Capt. Shekhar Gupta [ Pilot, DIAM, M.Ae.S.I., MAOPA [USA] ] 
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