1. Create Evergreen Content
You’ll want your content to take the top slots for your name and various keywords
and phrases, so you’ll want to have high-quality, authoritative content. The best
way to make sure your content is seen this way to is create content that is forever
useful, not trendy and disposable. Create content that people will be reading 10
years from now, and you’ll be getting linkbacks for a decade.
- Colin Wright, Exile Lifestyle.
2. Audit Your Online Profiles
Take a few minutes to login to each of your company’s online profiles. Is the
biography up to date? More importantly, is your website’s URL listed somewhere? The
incoming links from these profiles may not weigh too much in Google’s mysterious
algorithm, but you’ll be surprised what it can do if you have more than a handful
of accounts online.
- Logan Lenz, Endagon.
3. Think Like Your Customer Types
Think about what your ideal clients and customers might be typing into Google, and
then find out if your hunch is right by looking keywords up in Google’s free
Keyword Tool. Keep in mind that 25% of keywords have never been typed in before,
but you’ll want to aim for popular keywords with low competition if you can. Then
write content around these keywords and learn to optimize.
- Nathalie Lussier, Nathalie Lussier Media.
4. Hire an Expert
I suggest hiring a search engine optimization company or freelance specialist to
develop an effective strategy to improve your rankings. The Google Panda updates
has made the SEO space even more challenging to produce results, so I suggest
outsourcing this task to the professionals. Look for individuals or companies with
proven track records, and monitor their bi-weekly reports closely.
- Anthony Saladino, Kitchen Cabinet Kings.
5. Guest Post
Start guest posting on tons of relevant blogs. Blogs love fresh content, and for
you it’s a great way to build links, which will boost your rankings on Google.
- Ben Lang, MySchoolHelp.
6. Content is King and Links are Queen
Yes, creating good content is very important to make your business rank higher in
Google. But links are even more important. Google loves links, especially those
from other relevant, authority websites. Join any and all industry associations,
guest blog with a link back to your website, and submit your site to any relevant
directories to grow your backlink profile and your searches.
- Warren Jolly, Affiliate Media Inc..
7. Bust Out the Camera
Video is such a huge thing now for business owners. Not only does it give your
company personality, but it can also be spread across networks while linking back
to your site. Create great videos filled with information people can share and then
repeat. Now videos can be distributed across multiple platforms from one single
platform, causing Google to love you.
- Ashley Bodi, Business Beware.
8. Colleges and Universities
The biggest SEO secret is that when .edu sites link to your website it gives you a
higher Google ranking. Contact college and universities and find a reason for them
to link to your site by running a special internship opportunity, for example.
- Nick Friedman, College Hunks Hauling Junk.
9. Update Your Site Frequently
The more often you update your site, the more important Google thinks it is. If you
can publish content to your blog every day, Google will start to recognize you as a
great source of information for whatever your keywords are. With every blog post,
you have another chance at ranking for new search terms, so each article increases
the odds of your site being found.
- Matt Wilson, Under30CEO.com.
10. Use the Right Keywords
Two effective ways of increasing your SEO rank are tagging articles and keyword
analysis. You want to make sure your headlines are descriptive. You should also
choose keywords that people are going to look for — so imagine yourself as a
- Lauren Perkins, Lauren Perkins.
11. Move Away From Flash
Many small businesses, especially restaurants and bars, use Flash for their sites
because it’s easy to launch, looks good and is fairly cheap. While the sites might
look decent, they rank really poorly in Google (without doing some tricks). Change
your Flash-based site to WordPress or another platform, and you’ll rocket up the
search engine rankings.
- Nathan Lustig, Entrustet.
12. Have You Taken Advantage of Local Search?
Are you a local business? Have you claimed your listing on Google, Yahoo! and Bing?
If not, stop reading this article now and go claim your business listings
immediately! I’ve seen a huge jump in traffic for businesses by simply claiming and
filling out all the fields on these local profiles. The future of search is
personalized local results, and these valuable profiles are often overlooked.
- Andrew Saladino, Just Bath Vanities.
13. Know Exactly What Words People Use to Search
The biggest mistake people make in trying to rank high in Google is having no clue
what people are actually typing into search engines to find you. An easy way to
find this out is to go to the Google homepage and slowly start typing in your
phrases. You’ll notice Google suggested searches come up. Use those exact phrases
in your titles. That’s what people want, so give it to them.
- Trevor Mauch, Automize, LLC.
Capt. Shekhar Gupta [ Pilot, DIAM, M.Ae.S.I., MAOPA [USA] ]
Blog : http://shekharaerosoft.blogspot.in/